Vera Wang On Weddings Invitations
03 Nov 2009
With the lavish introduction of the new Vera Wang On Weddings invitation album at the 2009 National Stationery Show, I was curious to learn how Vera’s inspired fabric creations were so faithfully recreated on paper. I was fortunate to have an extended discussion with talented designer Meghan Carey, Lead Vera Wang Designer for William Arthur, and Lisa Blinn, William Arthur’s Vice President of Design. A summary of that discussion may be found below.
I think it is fair to say that Vera’s new wedding invitation designs have matured since they were first introduced at the 2005 National Stationery Show. Vera’s designs were unmistakably Vera’s: oyster-colored paper, the unique paper sizes and envelope designs and Vera’s ever-present wedding motifs that were sprinkled through the invitation line. The new designs reflect an unwavering confidence in translating Vera’s inspirational patterns to paper. As Lisa remarks, “we understand Vera’s aesthetic and tactile sensibility.”
It is hard to believe that the new wedding invitations album went from design to approval by Vera in just over 3 months. A new wedding invitations line often can take between 12 and 18 months to design. Meghan and Lisa immersed themselves in Vera’s world by attending Runway Shows and design and fabric conferences to distill the elements that make Vera’s designs so unmistakably Vera. The secret was to translate these tactile designs to paper using the cutting-edge printing capabilities of William Arthur.
One new design element that features prominently in this new album is the kalogram: a term that refers to a monogram using a person’s full name. Note: This is a great word for Scrabble enthusiasts when you have an “a” rather than an “i”. Their intrinsic beauty adds a level of sophistication not often encountered in fine invitations. Strong motifs and new type styles add a level of sophistication not evident in Vera’s first wedding invitation ensemble.
Grosgrain is a textured pattern ribbon often found in Vera’s clothing designs. This grosgrain pattern is faithfully reproduced on the invitation sample above through engraving. I actually had to run my finger across the ridges of the engraved design to convince myself it wasn’t ribbon. I encourage you to schedule an appointment a stationery store in your neighborhood that carries Vera’s On Weddings to “touch” these great designs for yourself.
I could go on and describe how the ruched tulle or damask patterns in Vera’s ready-to-wear line have been incorporated into these new invitations, but it is best to see her new album in person. While William Arthur does sell Vera’s wedding invitations at their online store, I encourage you to visit an experienced station to assist you with the many customization options that are simply not available online. Visit a Guild Member store to see the new Vera Wang On Weddings invitation album.
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